½ñÈÕÈÈÃÅʼþ

news item

Crypto scam alert: Alliance Limited

Published

22 January 2021

  • A suspicious website, Alliance Limited, is misleading traders and investors by wrongly displaying ASIC’s logo.
  • ½ñÈÕÈÈÃÅʼþand other Australian Government agencies never endorse particular investment opportunities.
  • Beware of fake endorsements of investment opportunities.

Market ticker showing losses

½ñÈÕÈÈÃÅʼþis aware of a suspicious website called Alliance Limited (alliancelimited.org) that is misleading crypto-asset (cryptocurrency) investors.

The Alliance Limited company website page wrongly displays ASIC’s logo to give the impression that ½ñÈÕÈÈÃÅʼþendorses the investment. An entity named ‘Alliance Limited’ claims to offer a high-yield cryptocurrency investment management service at 2% daily profits and promotes itself as ‘completely risk free’. The entity also claims to be registered in Australia.

However, consumers have told ½ñÈÕÈÈÃÅʼþthat they have been unable to get their money back after investing through this entity.

½ñÈÕÈÈÃÅʼþis particularly concerned about the risk to consumers and investors losing money when buying into fake cryptocurrency. Cryptocurrency investment scams are on the rise, with Australians losing more than $21 million in 2019 (ACCC’s Targeting scams 2019). Most cryptocurrency investment opportunities reported to ½ñÈÕÈÈÃÅʼþappear to be outright scams and there is no actual underlying investment.

Think you have been scammed?

If you see the ½ñÈÕÈÈÃÅʼþlogo or references to ½ñÈÕÈÈÃÅʼþstaff being made by companies, submit a report of misconduct to ASIC. Include a link to the website or copy of the scam. Reports from the public provide ½ñÈÕÈÈÃÅʼþwith valuable intelligence. You can also make a report to the Australian Cyber Security Centre at . Your report may disrupt the scammers and hopefully will warn others to avoid it.

ASIC’s Moneysmart website has .

Pictured below: Alliance Limited website falsely displaying ASIC’s logo

Alliance Limited website falsely displaying ASIC’s logo

½ñÈÕÈÈÃÅʼþis Australia’s corporate, markets and financial services regulator.

Podcast: Crypto-assets for first time investors

Published 25 June 2021

We discuss crypto-assets for first time investors with Hema Raman, Crypto-Asset Coordinator at ASIC. If you're thinking about investing in crypto-assets, hear from ½ñÈÕÈÈÃÅʼþon what to think about and look out for before you invest.

Read the podcast transcript